This ad on ebay for a '65 Lincoln tests the marketing addage that "sex sells". The question is, "does Hillbilly sex sell?" I'll bet it at least generates a lot more lookers at the auction. We need some analysis and comment from some marketing types.
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January 11, 2005
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As a marketing professional, I'd say it's not the "sex" selling, as much as it is a "loss leader." Frankly, if there's little value to the consumer derived from the product... forget about it. Sex is a persuader, not a seller.
Aside from the technicalities, she wouldn't persuade me, anyway. But, I think they know their audience.
Posted by: A Marketeer | January 10, 2007 at 12:52 PM