Patent Pending Blog - Patents and the History of Technology: Does Hillbilly Sex Sell?

January 11, 2005

Does Hillbilly Sex Sell?

This ad on ebay for a '65 Lincoln tests the marketing addage that "sex sells". The question is, "does Hillbilly sex sell?" I'll bet it at least generates a lot more lookers at the auction. We need some analysis and comment from some marketing types.

January 11, 2005 in Marketing | Permalink

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Comments

Beautiful.

Be sure to "view seller's other auctions" as she's got a second car going.

Looking at her feedback link and selecting from "from buyers" tab, you can also see a number of past auto auctions. (The numbers in the right column lead to closed auction pages.)

Posted by: McGroarty | January 11, 2005 at 03:26 PM

Awesome. I'm a fan.

http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=6347713982&c

Posted by: McGroarty | January 11, 2005 at 03:28 PM

As a marketing professional, I'd say it's not the "sex" selling, as much as it is a "loss leader." Frankly, if there's little value to the consumer derived from the product... forget about it. Sex is a persuader, not a seller.

Aside from the technicalities, she wouldn't persuade me, anyway. But, I think they know their audience.

Posted by: A Marketeer | January 10, 2007 at 12:52 PM

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